Become a media partner
In 2016 YouGov asked the UK public if they felt “politicians and the media talk about economics in a way that is accessible and easy to understand”. Only 12% answered yes.
Since then we’ve carried out further research on how people feel about economics, and developed innovative, accessible and engaging strategies to create economic news, analysis and commentary.
We’re working with expert journalists, independent, local and national media organisations to help build better ways to communicate with the public about economics
What does it involve?
We work to support media organisations to create high quality written, video and audio content that explores the economic angles and lived experiences of different issues, from health to housing, education to climate change.
The support we provide is tailored to your needs and could involve:
- Delivering training for your writers and reporters
- Sourcing and developing real-life case studies
- Identifying and working with community co-producers on specific issues
- Delivering a content partnership, including creating a series of video, online and print content
- Implementing a user-generated content campaign
Working with us you can:
- Reinvigorate your economic reporting, making it more accessible, engaging and relevant to people’s everyday experiences – helping you to reach new audiences.
- Develop strategies to build strong and trusting relationships with local and marginalised communities.
- Build capacity to co-produce interesting and engaging news stories with individuals and communities – enabling you to surface fresh stories and angles that aren’t being covered
Manchester Evening News – Co-produced newspaper pullout
We partnered with Manchester Evening News to create an eight-page pullout that was circulated in their print newspaper. The pullout highlighted the local economy through first-person interviews, opinion pieces from well-known figures and local people, stories about local happenings and communities, and basic economic literacy explainers. The style was accessible, fun and irreverent, to maximise user engagement.
Training for journalists
In June 2020 we ran training for freelance journalists on how writers and reporters can use economics and new economic ideas to add clarity and insight to wide-ranging topics, from immigration, to public health, to the environment. It provided participants with the an understanding of how their audience currently engages with the economy; practical ways to reframe the economy for their audience so that it relates clearly to their life and the story; practical ways to incorporate economic analysis into your story in accessible, relevant and engaging ways; and an awareness of the challenges and risks of reporting on the economy and how to avoid them.